The course provides insight into e-business projects by giving students a high-level understanding for the interplay between organization, e-business concepts, strategies and it solutions. After the course, the student will be able to play an active part ind development and implementation of e-business initiatives.

• Explain which activities e-business covers
• Analyze a specific company's fundamental organization, strategy and culture
• Identify the opportunity to use of different business models in a specific context
• Argue for the choice of a e-business strategy in a specific context
• Judge which technological solutions that best supports a chosen business model and strategy
• Evaluate the relevance of the theories and models presented in the course, and decide their practical application
• Use methods to organize teamwork in groups containing students with different backgrounds
• • Develop written theoretical reports (introduction, analysis, discussion, conclusion, reference)
• Present results of groupwork orally

The class combines theory and practical experience of conducting e-business projects. We examine different business models and discuss their potentials and challenges. During the course we work with cases, that provides better understanding of possibilities and challenges. Subjects: organization, teamwork, business models, strategies, new technologies within e-business, and a presentation of new ways to conduct e-business.

Dave Chaffey: "E-business and E-commerce management", third edition, 2007

Please contact the teacher for information on whether this course gives the student the opportunity to prepare a project that may participate in DTU´s Study Conference on sustainability, climate technology, and the environment (GRØN DYST). More information http://www.groendyst.dtu.dk/kursustilmelding.aspx